Production: Revery
Director/DP/Editor: Jordan Kelley

Ritchey is a legendary bike brand with a legendary founder, every bit as tough and thoughtful as the bikes he creates. Even though this 40-year-old brand was built from scratch in a NorCal garage, they hadn’t yet invested in sharing their story in a meaningful way... until now.

To help tell this story, we partnered with Ritchey leadership to create a collection of films, a library of photo stills, and a comprehensive content strategy to shift perception from Ritchey the person, to Ritchey the brand. From the bike as an object, to biking as an experience.